National Massage Therapy Alliance
Raising the Standard. Honoring the Craft. Helping Every Practitioner & Business Thrive.
The National Massage Therapy Alliance (NMTA) was created to fill a growing gap in our industry: a place where both therapists and wellness business owners don’t just survive — but thrive.
Whether you’re an LMT refining your practice or a franchise owner leading a team, NMTA provides the tools, community, and clarity to lead, innovate, and make meaningful impact.
Our Mission
Too often, massage is treated like a commodity: businesses run on volume instead of vision, and therapists work in isolation instead of in community.
NMTA is here to change that. We bring leadership, innovation, and results-driven training to the heart of the profession—helping both business owners and therapists create workplaces and practices that thrive.
Our Vision
We imagine a massage industry where:
Franchise owners operate with purpose and alignment, creating workplaces where providers thrive.
Independent therapists are empowered to specialize, lead, and deliver results that transform lives.
In every path, NMTA fosters excellence, community, and professional pride. We’re not just building platforms — we’re building a movement.
Who We Are
NMTA is a collective of therapists, educators, mentors, and business leaders who believe in clinical excellence, organizational integrity, and community over competition, in innovation without ego, and in lifting our profession together.
What We Offer
For Therapists:
Muscle Club™ — A peer-powered membership for clinical mastery and confidence.
LMT Business Coaching & Certification — Training and mentorship to build thriving, results-based practices.
For Business Owners:
NMTA Consulting — Helping franchise owners lead with clarity, build teams that stay, and implement systems that drive retention, sustainability, and profitability.
Shared Services:
Massage Industry Events — Professional accountability and continuous growth.
TMJ Therapist Directory — Visibility and connection for specialists, with a trusted resource for clients seeking care.