Built by LMTs, for the Massage Industry
Massage therapy deserves more than survival — it deserves excellence. The National Massage Therapy Alliance (NMTA) supports therapists and franchise owners alike with education, coaching, and consulting that strengthen skills, build sustainable practices, and create workplaces where providers thrive.
Weekly anatomy workshops for massage therapists who want to stay sharp.
Each week we revisit 1-3 muscles you use in practice every day — so you don’t forget what you learned in school or feel stuck delivering the same session over and over. Live classes, worksheet-based learning, and clinical demos to help you remember the muscles and how to access them.
🎉 Now enrolling Founding Members! Only 100 spots available nationwide.
Helping clients find the right therapist—faster.
We’ve built the first national directory just for Licensed Massage Therapists who specialize in TMJ-focused bodywork.
If you’re a TMJ therapist, this is your chance to:
Get discovered by clients actively searching for relief
Improve your visibility with an SEO-optimized profile
Join a network of trusted professionals changing the future of head, neck, and jaw care.
Ready to stop selling sessions and start delivering results?
This 6-month 1:1 coaching program is designed for massage therapists who want to shift from time-based sessions to solution-based programs — without burning out or selling their soul. You’ll define your specialty, raise your rates, and build a business that reflects your skill, passion, and value.
“With coaching, I combined massage and personal training into a signature program. My clients get lasting results, and I finally stand out as an expert.”
Helping franchise owners build sustainable, profitable wellness businesses.
Running a franchise is different from running any other business. High turnover, “free agent” staff, and systems that don’t fit wellness work can make profitability feel out of reach. NMTA Consulting helps franchise owners lead with clarity, strengthen company culture, and implement business systems that drive retention and long-term success.
“Our staff no longer feels like ‘free agents.’ With NMTA’s guidance, we’ve created a culture that keeps therapists engaged and reduces turnover.”